BIG ARCH. FOR BIG MCDONALD’S HUNGER.

The Big Arch is McDonald’s biggest burger to date (sorry Big Mac if you’re reading this). The global launch campaign platform ‘For Big McDonald’s Hunger’ encapsulates universal fan truth; there are days you’re hungry for McDonald’s, then there are days you’re really hungry for McDonald’s.

When your big McDonald’s hunger calls…Big Arch answers. 

Live action directed by Eric Warehiem at Pretty Bird
Food films directed by Joy Kilpatrick at MJZ

To tease the launch of Big Arch, we created content with a giant McDonald’s bag letting our fans know that something big is coming.
The organic post went viral on TikTok with over 4.5 million views, making it McDonald’s most talked about post of all time.