HOUSE OF FRASER - MAKE IT UP
There's no right or wrongs or do's or don'ts when it comes to beauty and we wanted to create a campaign that celebrates that. 'Make it up' goes against the generic beauty rules and instead encourages people to create their own rules. It celebrates individuality and positions House of Frasers' beauty hall as the go-to place for expression.
This campaign was a creative collaboration with hand lettering artist Alison Carmichael.