GAMBLE AWARE - GIVE GAMBLING A NEW NAME
'Give gambling a new name' twists the names of existing betting companies to make them more true to the nature of gambling. The subtle changes are a light hearted way of getting people to take notice of the damage betting can cause.
FAKE BETTING SHOPS
We'll create fake betting shops with our new names. Inside the shop it will look exactly like a betting shop but it's actually a place to learn about the dangers of gambling, with representatives from Gamble Aware and recovered gamblers there to chat to.